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A company conceived on a trampoline, setup by school kids and run from an ex-MOD Bunker. The Business Channel takes some time out to look at this slightly unusual business and it's unique approach to business. …
An unusual story...
Krystal Solutions -
Exclusive events held around the world to address critical business issues.
Competing in an Global Economy.
Deloitte - We have a clear vision of the role of KPMG. We believe we should use our skills and our resources to become fully involved in finding sustainable, innovative solutions to global and local issues, in line with our … The KPMG Principal
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What you sell, how you sell it, and how you make it - these have become the biggest questions for the social responsibility of a company.
Mallen Baker
Business in the Community
Marketplace
Responsible business practice is no longer defined by the extras a company does - it is defined by how a company makes its money. Expectations on businesses have changed in terms of what products they choose to sell, who they sell them to, and how. These are big issues over how products are sourced, with issues such as child labour and human rights coming to prominence.
Increasingly, the marketing departments are understanding that corporate responsibility gives them to the tools to understand customers better, and to ensure that the promise that their brand makes to its customers can be met in a way that keeps the most essential of corporate assets - trust."