Marketplace

Responsible business practice is no longer defined by the extras a company does - it is defined by how a company makes its money. Expectations on businesses have changed in terms of what products they choose to sell, who they sell them to, and how. These are big issues over how products are sourced, with issues such as child labour and human rights coming to prominence.

Increasingly, the marketing departments are understanding that corporate responsibility gives them to the tools to understand customers better, and to ensure that the promise that their brand makes to its customers can be met in a way that keeps the most essential of corporate assets - trust."